Generic conventions of R&B/Soul

 Sam Smith - Stay with me

Setting the scene - early morning beginning of the day, street probably around where the character lives. 

Getting ready - we learn about the character before we even meet them 

Tracking - the camera follows as the character moves 

Out of focus - the background is blurred to focus the audience on the character. 

Choir - multiple people acting as the background singing 

Adele - Chasing pavements 

Setting the scene - car crash, people fallen out of the car, crashed into a tree, on the pavement 

Close up - close up of artist as she sings. 

Performace - choreographed performance

Tracking - following the artist as she moves