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A brief history First publication, which could be called a magazine, was the German  Erbauliche Monaths Unterredungen , released in the year 1663. It was a literary and philosophical edition and after it was launched several periodicals with very similar topics were published, and were intended for an intellectual audience. Thematic scope was very narrow, and it was mainly written by one author. A publication similar to today’s magazines (various themes and several authors) appeared in the year 1672, when French author Jean Donneau de Vize created  Le Mercure Galant . It combines topics from court events, theater and literature, and this magazine concept was copied throughout Europe. The first women’s magazine,  Ladie’s Mercury , was launched in London in the year 1693. Of course, these publications in their beginnings were called periodicals. Name “magazine” appeared in the year 1731 with the occurrence of the  Gentleman’s Magazine . The name magazi...

How does the Lucozade advert use media language to promote energy drinks? The blue, orange and white used with black contrast reinforces the product packaging colours and helps emphasise the slogan. It is striking and creates a contrast between the font, the image of Bale and the product. The choice of colour aids recognition of the product packaging. The advert has made a choice to attract a male audience with a clearly gendered advert through the choice of celebrity and colour palette. The choice of the Sans serif font is easy to read, along with the background looks as if it is typed on a computer screen which has the connotation of being factual and scientific. The unfinished claim “In a different league” has the largest font size on the advert, indicating the importance of the text in creating meaning for the product. This connotes that Gareth Bale is in a different league and, by association, so is Lucozade Sport. The use of factual data in the top right cor...