This is America - Childish Gambino
Childish Gambino - This is America What is the overall message or connotation of the video in relation to the events, issues, individuals and social groups represented? There’s plenty of messaging about race, violence and the entertainment industry in the song and video. Doreen St. Félix notes that “The video has already been rapturously described as a powerful rally cry against gun violence, a powerful portrait of black-American existentialism, a powerful indictment of a culture that circulates videos of black children dying as easily as it does videos of black children dancing in parking lots.” Every frame of This Is America references racism and the black experience in America right now. Though he draws references from the past - the mimicking of minstrel characters like Jim Crow. The guitarist getting shot at the beginning of the video came to most of us as a shock, but as the beat kicks in, it doesn't take long for the audience to relax again and start
